Gyeongbokgung Palace: The Royal Heart of Korea’s Timeless Heritage

Gyeongbokgung Palace is the largest palace built in the Joseon Dynasty and served as the main palace of the Joseon Dynasty. You can watch the changing of the guard ceremony every day at 10:00 and 14:00, and you can visit Gyeongbokgung Palace at night through a reservation in spring and autumn. In addition, if you desire a more elaborate perspective, you can visit while listening to a commentators narrative.

Bukchon Hanok Village: A Peaceful Time-Travel through Seoul’s Historic Alleys

Bukchon Hanok Village, which receives much love as a popular destination in Seoul, is a residential area known for its abundance of traditional Korean houses called hanoks. In this village, you can experience the charm of tradition and uniqueness with hanok galleries, traditional workshops, and restaurants converted from hanoks. As it is a residential neighborhood where residents live, it is important to maintain a quiet and respectful demeanor while visiting.

Starfield Library: A Breathtaking Gallery of Books and Culture

Situated in the heart of the COEX Mall, the Starfield Library is a culturally rich haven for relaxation, gatherings, and discussions centered around the love of books. In December, the highlight is definitely the giant, glittering Christmas tree in the middle of the hall, which changes themes every year, offering a fresh holiday vibe. This welcoming space is free and open to everyone.

Lotte World Tower: Touch the Sky, Behold the City

Lotte World Tower is one of Korea's architectural crown jewels. The tower symbolizes the meeting of the modern with the traditional, nature and cutting edge technology, and the accomplishments of man. Lotte World Tower contains everything that is necessary for modern urban living. Soaring 555m into the air; with 123 stories, Lotte World Tower is home to Korea's tallest observation deck, (at 500m) Seoul Sky. Korea's newest luxury landmark hotel, Signiel Seoul is also located at Lotte World Tower. Also located in the tower is Podium, a multi-floor, multipurpose space where visitors will find a healthcare center, a fitness center, and a financial center.

Cheonggyecheon Stream: An Oasis in the Urban Jungle

Cheonggyecheon is an 11-kilometer public stream in downtown Seoul. Restored in 2005 from an old highway into an eco-friendly park, it serves as a peaceful urban sanctuary. Visitors can stroll along the waterfront, enjoy the waterfalls, and cross charming stone bridges.
Held annually from December through January, this iconic winter festival ‘The Seoul Lantern Festival’ transforms Cheonggyecheon into a glittering river of light. It showcases hundreds of massive lanterns made from traditional Korean paper (hanji), alongside modern LED art. Displays range from Korean folklore to contemporary characters, beautifully illuminating the water.